Role: Team Principal
Lives: Bollington, Cheshire, England
Years in Cycling: 30+
When not cycling: Found on ski slopes and reminiscing about his competition dancing days!
Favourite place to ride: Kwaremont, Belgium
Best cycling memory: Winning Tour of Flanders in 1999 (oh, wait that was a dream!)
James discovered cycling in his teens, riding around Wales with his club (Birkenhead Victoria) and racing for his school on the Wirral. His family then introduced him to skiing which led to many family skiing trips, training at the local Ski Club, and eventually becoming a ski instructor, working in the industry and racing at Masters Level across Europe with some podium success.
After a gap of around 15 years from cycling James joined a local cycling club, attended a track taster session at Manchester Velodrome and never looked back. He left the session feeling exhilarated and hooked, quickly went through the accreditation process and by the third visit had bought his first track bike.
On the track, the focus was on sprint events and competitions, with successes in a number of events: National Clarion Sprint champion: 2015 and 2016, LVRC National sprint champ 2015, Riding in the World Masters 2014, 2015 and 2016 in the team sprint, match sprint and time trial. He also competed in the National Masters track championships from 2013 – 16.
James’ personal coaching journey began when his former club started a junior coaching section as a volunteer, giving something back to the club. Early on James quickly found a passion for challenging and inspiring others to achieve their goals. Since then James has been coaching individuals and groups, juniors, vets, track and road athletes, and gaining valuable experience supporting GB Apprentice and U23 riders, working through many coaching qualifications and starting up James Roberts Coaching.
Alongside the coaching business, James & Claire created the JRC Race Team in 2018, a Junior Development Race Team to support and develop the ever growing number of young U18 riders – many of which were leaving the sport due to the lack of support outside of the British Cycling Pathway. Providing coaching support, team camps, technical and skill workshops, the JRC Team has allowed James’ to develop his skills further to become one of the leading Junior coaches in the UK.